Consumer Behaviour Models Ppt Download Free

Consumer behavior models • 1.  The term customer refers to the purchaser of a product or service whereas the term consumer refers to the end user of a product or service. A customer is • Factors influencing consumer behavior  Cultural  Social  Personal  Psychological • personality • Contd.  Schiffman (2008) as that the unique dynamic organization of characteristics of a particular person, physical and psychological, which influence behaviour and responses to the social and physical environment.  related to the heredity and the experience of early childhood. • psychographic Activities •Interests •Opinions • Family  helps shape an individual's attitudes and behaviours  develop political and religious beliefs, lifestyle choices, and consumer preferences • society outside influences of others • Attitude and life styles  “the patterns in which people live and spend time and money.”  Beliefs and feelings • Values of perception •Organization, •Identification, •Interpretation •  The organization, identification and interpretation of sensory information in order to represent and understand the environment.

Storage of information into short-term and long-term memory. Selective retention. – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: c5bc3-ZDc1Z. Rescuepro deluxe free download. Download Share. About This Presentation. Teri meri kahani full movie. Title: Consumer Behaviour Models. The PowerPoint PPT presentation: 'Consumer Behaviour Models' is the. Buy 'Fast Track' watches and get 5 different colored wrist-bands free!!! As a consequence, a sound understanding of consumer behavior is a pre-requisite for.

 can be shaped by learning, memory and expectations.